Influencer rate calculator
Estimate how much to charge for a collaboration on Instagram: enter your followers and engagement to get a range per post, story and Reel.
Enter your numbers to estimate your rate per post, story and Reel.
By SettynA free tool powered by Settyn — the AI that replies to your DMs and books your calls, 24/7.
Frequently asked questions
How much should you charge for a sponsored post on Instagram?
A widespread rule of thumb is around €10 per 1,000 followers, adjusted by your engagement rate and the format. The calculator applies this logic and gives you a range per post, story and Reel.
How is the rate calculated?
We start from your audience size, then apply a multiplier based on your engagement rate (likes + comments ÷ followers). High engagement raises your value; low engagement lowers it.
Why are Reels worth more?
Reels generally drive more reach and discovery than regular posts or stories, hence a higher estimated value.
Is this estimate accurate?
It's an indicative estimate. Real rates vary a lot depending on the niche, exclusivity, usage rights and your relationship with the brand. Use it as a negotiation starting point.
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